Archive for December, 2019

When You Say SEO You Actually Mean Google Optimization

Saturday, December 7th, 2019

Even the kids in kindergarten today know how important the SEO is. Every company trying to be serious on the market is bound to have a team or an outside firm to fix the website’s errors and make it optimized for the search engines. See why this is so important on this link.

Now, the important thing in this story is that not too many people out there know another search engine except Google. When we say look it up on the internet, we actually mean Google it! With this in mind, a great SEO person knows that they must turn their vision and skills into making a website that will be perfect for these bots.

A good job means getting the client’s site on the first page of the results list. Everything else is simply – not a good job. They say – if you want to bury a body and no one to find it, do it on page 2 because no one ever goes there.

This is completely true, the research shows that 67% of the clicks come through the first 5 links. The rest billions of pages will have to wait for their turn. With this in mind, you know how important it is to get the client’s site up there if you want to be recognized as a successful expert in this field.

Is there another way?

Companies know how hard it is to reach first place. They understand that it’s nearly impossible in some cases. For example, if you’re a factory making chips, you simply can’t rank higher than Mr. Pringles and getting on the front page will take you years without anyone being able to guarantee that you’ll ever make it there. That’s why lots of them turned to a new technique called SEM. This is similar to search-engine-optimization (SEO) but there’s an important difference between the two.

What is SEM?

The SEM stands for Search Engine Marketing. It is a simple way to get to the top of the results instantly. Paying the engine will get you on the front line in front of everyone else. Now, this isn’t as easy as it seems, you need to know a few things first.

The research shows that people are not very fond of seeing the ad icon in front of the link. They don’t like following a link that paid to get there. So they skip and go to the first organic website below the ones who paid for it.

What companies should do in this situation is to analyze and see if they’ll profit by doing this. If there’s no chance to get the organic search for your benefit, then maybe it’s good to do some SEM. In many cases, firms have no chance to get up there and they need fast recognition.

Paying to the search engine doesn’t mean playing dirty, it’s just another way of handling problems. In the end, it’s important for the company to grow and how you’ll get it is not as important. Of course, keeping everything legal is, and the rest is up to those who make up the rules. See some stats about these things here: https://www.business2community.com/brandviews/shelley-media-arts/80-seo-sem-statistics-that-prove-the-power-of-search-2019-update-02251024.

What is better?

As we said, there’s no better if you have no choice. If you do, the organic search is better. If you have no choice, then marketing is the only option. You can’t let the firm go down just because you don’t like seeing that ad button in front of your webpage’s link, right?

Do a meeting with the people that understand this matter, get more opinions and make a decision. See what everyone has to say about it and do the thing you think will be the best for the business. 

Conclusion

It’s a real battlefield out there in the world of search optimization. There’s no time to wait for a better way. There are literally billions of pages and everyone’s trying to take your place. Ranking higher is important and everyone who understands this gets more profits.

The future brings a lot more trade over the internet and you need to be prepared for what’s coming. To do that, you need to be following the trends right now.