Archive for the ‘SEO’ Category

What Is Search Engine Optimization?

Thursday, June 11th, 2020

SEO or Search Engine Optimization is the process of optimizing a website so that you can get traffic from the search engine results page. The traffic is primarily organic or unpaid.

What most of the people fail to understand is how SEO works and how useful it is for any website.

SEO involves a lot of things, including making changes to your website design and content so that the site can become more attractive to not only the search engine but also to your visitors. The more the traffic to your website, the higher you world rank on the search engine results page.

There are a lot of methods involved in the SEO which can make it seem not very easy. However, if you choose a marketing agency such as Nycaplocalseo.com, this work becomes way more comfortable.

Search Engine Results Page

Search engines, like Google, want to provide the best information to the questions users are asking. It means that they would only deliver the best of the results in the search engine results page. Whatever you are serving on your website, it must be of high quality and relevant to whatever the searcher is looking for.

To show the best results on SERP, search engines can crawl different websites so that they can understand what the site is all about. This way, they can deliver the most relevant of the results to the audience.

Search engines also figure out how easy it is to navigate and read the websites. And they rank an easily navigable website on the top of the SERP.

Search Engine Optimization involves all the processes that organizations have to go through that make sure that their website ranks high on the SERP page. Marketing services companies help the business achieve that.

Benefits of SEO

Benefits of implementing a properly designed Search Engine Optimization campaign are many. By improving the SEO of your website, you can expand your visibility to every search engine known.

They say the second page of Google is the best place to hide a dead body. And it is true; you must have noticed from your own experience that people do not go to the second or third page. Which is why you have to ensure that your website shows up on the first page of any search engine. SEO can help you do that. This way, you will reach and engage more and more prospective customers and increase the chances of bringing in the business.

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When You Say SEO You Actually Mean Google Optimization

Saturday, December 7th, 2019

Even the kids in kindergarten today know how important the SEO is. Every company trying to be serious on the market is bound to have a team or an outside firm to fix the website’s errors and make it optimized for the search engines. See why this is so important on this link.

Now, the important thing in this story is that not too many people out there know another search engine except Google. When we say look it up on the internet, we actually mean Google it! With this in mind, a great SEO person knows that they must turn their vision and skills into making a website that will be perfect for these bots.

A good job means getting the client’s site on the first page of the results list. Everything else is simply – not a good job. They say – if you want to bury a body and no one to find it, do it on page 2 because no one ever goes there.

This is completely true, the research shows that 67% of the clicks come through the first 5 links. The rest billions of pages will have to wait for their turn. With this in mind, you know how important it is to get the client’s site up there if you want to be recognized as a successful expert in this field.

Is there another way?

Companies know how hard it is to reach first place. They understand that it’s nearly impossible in some cases. For example, if you’re a factory making chips, you simply can’t rank higher than Mr. Pringles and getting on the front page will take you years without anyone being able to guarantee that you’ll ever make it there. That’s why lots of them turned to a new technique called SEM. This is similar to search-engine-optimization (SEO) but there’s an important difference between the two.

What is SEM?

The SEM stands for Search Engine Marketing. It is a simple way to get to the top of the results instantly. Paying the engine will get you on the front line in front of everyone else. Now, this isn’t as easy as it seems, you need to know a few things first.

The research shows that people are not very fond of seeing the ad icon in front of the link. They don’t like following a link that paid to get there. So they skip and go to the first organic website below the ones who paid for it.

What companies should do in this situation is to analyze and see if they’ll profit by doing this. If there’s no chance to get the organic search for your benefit, then maybe it’s good to do some SEM. In many cases, firms have no chance to get up there and they need fast recognition.

Paying to the search engine doesn’t mean playing dirty, it’s just another way of handling problems. In the end, it’s important for the company to grow and how you’ll get it is not as important. Of course, keeping everything legal is, and the rest is up to those who make up the rules. See some stats about these things here: https://www.business2community.com/brandviews/shelley-media-arts/80-seo-sem-statistics-that-prove-the-power-of-search-2019-update-02251024.

What is better?

As we said, there’s no better if you have no choice. If you do, the organic search is better. If you have no choice, then marketing is the only option. You can’t let the firm go down just because you don’t like seeing that ad button in front of your webpage’s link, right?

Do a meeting with the people that understand this matter, get more opinions and make a decision. See what everyone has to say about it and do the thing you think will be the best for the business. 

Conclusion

It’s a real battlefield out there in the world of search optimization. There’s no time to wait for a better way. There are literally billions of pages and everyone’s trying to take your place. Ranking higher is important and everyone who understands this gets more profits.

The future brings a lot more trade over the internet and you need to be prepared for what’s coming. To do that, you need to be following the trends right now.

An Introduction to SEO for Beginners

Thursday, November 14th, 2019

Search engine traffic often equates to a large degree of website traffic today. Increasing your websites visibility often comes down to the process of increasing visibility across search engines. There are a number of ways that you can improve your visibility in organic search based off of three key factors:

  1. Understanding the content that people want to see
  2. Understanding how a search engine works
  3. Understanding how to optimize your website

Technology and search engines are constantly evolving aspect of online users. There are a number of elements that sit at the foundation of SEO. Defining what works best for search engine optimization often comes down to satisfying the conditions of search engine algorithms as they evolve. 

Some of the most basic aspects of SEO include:

What ranks pages: Keywords, how people regularly search and what it takes for users to see results are often dubbed biggest challenges to ranking.

SEO is ongoing: optimization is an ongoing task and it’s one of the biggest challenges that any website faces. It can take time to see results and it take an ongoing investment to succeed.

History in practice: SEO has been in practice since the 1990s and still continues to this day. SEO only continues to evolve but it is important to do consistent research to make sure that you’re well versed with the directions that SEO is moving in the future.

SEO at its core takes research, investment and effort. If you don’t have an active SEO strategy in place for your website, it’s going to be extremely difficult for you to keep up with your competition. There are a number of businesses that can assist you with the process of building up your SEO strategy. There’s also a number of practices that you can perform on your webpage to immediately improve your SEO ranking. This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

TIME FOR YOU TO BE SOCIAL

Tuesday, May 21st, 2019

It is one of the basic instincts of human beings is being social with each other. Socializing is nothing but mixing and mingling with people of different sorts, because us humans, we are social beings. Knowing someone else, or knowing about their lives and their likes and their dislikes, can accumulate into a lot of knowledge for us overall. Knowing someone else, believing and respecting in their ideas, help create a better society, a more civilized society.

WHAT IS SOCIAL MEDIA?

There are hardly a very few people in the current generation who might ask the question,” what is social media?” We are all aware of the impact and importance of social media. There are literally hundreds of social media sites that are being used by billions of people all over the world.

Social media is a media platform that is used to connect with more people socially, with the help of the internet. It is basically virtual socializing. You can see what the people you know are up to, what is happening in their lives, and so can they.

WHAT ARE THE MOST POPULAR SOCIAL MEDIA PLATFORMS CURRENTLY?

The best social media platforms as of 2019 are:

FACEBOOK: Facebook was launched in the year 2004 by Mark Zuckerberg, a Harvard dropout in the quest to reinstate contact with a lost friend of his. Facebook quickly became one of the most used social media platforms all over the world. There are currently 2.23 Billion Facebook users all over the world. Facebook is free for all the account holders, a perk that makes this site much easier to access. Through Facebook you can keep contact with your friends and stay updated about the world with the help of a number of pages. It is an extremely entertaining social media platform and currently the most popular one in the world.

WHATSAPP:WhatsApp is one of the most used social media messaging sites in the world. It was originally built by Brian Acton and Jan Koum but is now currently owned by Facebook owner Mark Zuckerberg. Everyone uses this easy-to-use messaging app. It has a huge range of emoticons for you to use, along with a WhatsApp story option for you to place a story that stays long for 24 hours after you’ve posted it.

INSTAGRAM: Instagram is another widely used social networking platform owned by Facebook owner Mark Zuckerberg. It is a site that primarily runs on picture posts and videos. It has a number of short video editing options and filters for that perfect selfie of yours. Currently it has over a billion users all over the world. It is an interactive social networking site for the benefit of all users, free of cost and extremely fun to use.

YOUTUBE: YouTube is a social media app, that is owned by Google (Finally something that is not owned by Mark Zuckerberg).  It is a site where you can have your own personal channel, and this site works on videos of all sorts. Videos from your favorite tv shows to cooking channels, you can find everything on YouTube.

CONCLUSION

These were the names of the most popular social networking sites of 2019.

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